Seo or Adwords?

In my previous post we talked about search engine optimization (seo).

Which is best for your marketing campaign? AdWords or seo?)

My answer to this is simple........BOTH!

What is Google AdWords?

It is a pay per click advertising program.

1. Open a free AdWords account.

2. Set your daily budget. This can be as little as £1 per day.

3. Create your keywords list

4. Create your adverts and your ready to go.

Why use seo and AdWords

Seo friendly pages will bring free organic traffic to your website.

Google AdWords will bring you fast targeted traffic.

Using search engine optimization and google AdWords, will get you the best of both worlds.

But isn't Google AdWords expensive?

To the majority of beginners, AdWords is an expensive learning curve. However, if you use it correctly, the ROI is significant.

I wont go into the right and wrong way of using AdWords in this post, but i will say that seo and AdWords compliment each other and can actually lower the click price you pay for your ads.

For all those newbies to Internet marketing, my advice for you is to learn both seo and google AdWords.

In my next article i will create a post just for all you AdWords beginners.

What is seo

search engine optimization (seo) is basically making your website search engine friendly.

No matter what your online business is, you will benefit from having a seo friendly website.

You may have your own ways of getting traffic, but organic free traffic is always a bonus.

If your website ranks high for certain keywords then you will get FREE quality targeted traffic.

How to search engine optimize your website

1. Research your keywords

You need to do a bit of research here and decide the keywords you want to get high ranking with. Remember to include some long tail keywords too.

2. URL

There is debate as to whether this matters with seo. It does and it doesn't. It is not vital but in my opinion it is better to include keywords in your URL if you are not going for a branding approach.

3. Content

You have probably heard the saying "content is king". It is important but there are too many factors to consider with search engine optimization for it to be as clear cut as that.

The content that is on your website has to appeal to both your viewers and search engines.

Include your keywords, ensuring your sentences make sense. Keyword density should be below 5% to avoid being seen as spam.

4. Links

The best links are the ones that are one way and keyword anchored.

A one way, keyword anchored link, from a website with high pr is GOLD.

They are the main seo tasks you need to implement on your website.

Contact me If you would like a free seo report performed on your website.